#Examiner (@ExaminerCom) My Landing Site/Page… and FIRST Article!
14 DecWell, seems like I’m getting somewhere this month, as some said, may have been the ablutions off the Yucatan Peninsula, the training fortwith, or just the fact that ‘nothing but net’ works offlines as well as online…
… anyway, here’s my FIRST ever “Examiner.Com” article, as the Social Media Examiner for Palm Beach County… stop by and say hi! enjoy! (and yeah, I pulled some of this from earlier entries, you’re not seeing double!… and yeah, it’s all ‘ bout the #Twitter!)
“First, one should ONLY consider using it when one would actually like or enjoy having the WHOLE world know and watch about all the minutiae that comes along with ‘something’ that anyone may have a proclivity towards speaking – or in this case, writing – about; be it an opinion, a product, or in many cases one’s existing website, blog or product, as its preeminence stems from its ability to quickly amplify most every thought that’s put out there, as the community picks it up and quickly shares it with its members…” (Examiner.Com, 2009)
Apropos, here’s the ‘video’ illustration as well
#PhotoShelter announces #Facebook Friendly API/SSO Interactions #InCaseYouMissedIt
9 Nov
Apropos my Fave Photographer’s Website ( PhotoShelter Users, here on FB and if you know her, Rachel Reiss who is a GREAT trainer and support stakeholder!)
“The business implication became clear to me last year when I posted an album of portraits, and then a “friend” hired me to photograph him. **** Posting images on Facebook is a way to passively market yourself to a qualified audience for free.**** [YUP! TELL MY ALTER EGO THAT!][PAPPARAZZO STARTS BABBLING INCOHERENTLY... AND IN ITALIAN!]
So I’m pleased to announce our new “Post to Facebook” feature that we released today. You might say to yourself, “well, duh!” And I would nod my head in agreement. It’s an obvious piece of functionality. But we’ve done it slightly differently than other implementations that I’ve seen…” (Murabayashi, 2009)
Here is the entire post, with VERY detailed instructions (which is why I’ve stayed with them, their obvious proclivity towards mentoring us into the realms of SEO and other Web-driven aspects of the imaging business…)
#ClipboardNuggets – Developing My Pitch for #SM (Social Media)
30 OctToday, whilst answering an FB-Mail about what I precisely do nowadays**… an acquaintance stated:
“…do you do web pages and the like?
My husband and I are starting a new biz… have a website under construction… its okay for now but [we] may decide to do something a little more fancy down the road, right now our cash is tied up in getting the store open…
…just curious for future reference...”
So then I replied:
“Sure, more than actually helping build sites (I can do some basic Flash for banners and the like) what I tell my customers nowadays is that the current Conventional Wisdom for driving traffic to one’s site, is to look at the Core Business Processes and the Goals of the organization, towards then creating a mix of Social Media ‘Personas’ that allow it to not only rise to the SEO rankings (Search Engine Optimization, I’m sure that has come up in the budget talks) but also to keep YOUR company in the eyes of the actual CUSTOMERS, which for SMB’s (Small-Medium Business) worldwide is now becoming more of a matter of keeping them not only informed, with the latest and greatest promotions, product news, events and the like, but also with the value of being yet another ‘content provider’ in THEIR social media home pages, one that usually brings a smile or two to their days (I’m sure you as the renowned Radio Personality that you are, can vouch for its value, correct?) and even, become the ‘hub’ for many of their ‘communal’ activities.
In other words, sites alone are no longer cutting the mustard, they need to be “garnished”, so to speak, with yummy sides of Facebook, Twitter, LinkedIN, YouTube, StumbleUpon, Diggit, Reddit, Tweetmeme, Cinch, Meetup.Com, etc, etc…
Then you’ll see the value and the ROI (return on investment) of what you have already spent on the site, and much like many other local businesses that have successfully leveraged these sites, eventually find yourself focusing on them social media gateways as the actual places where the prospects are to be found.
I am looking forward then to discussing with you both any eventual plans to deploy a well-thought-out social media strategy for your business.
Sincerely,
Francisco
P.S: Check out this video on my blog, explains a lot about what I said above, visually… enjoy!”
http://fjpalacio.wordpress.com/2009/09/25/socialnomics-prsa-miami-events-takeaways/
Still with me? Bottom line? Much like it was stated in yesterday’s K-Buzz Presentation, pretty soon we’ll find that SMB’s that are actually doing a LOT (specially once serious e-commerce/merchant apps are present on the FB platform) here in Facebook, may end up replacing their investments, with ‘free’ time on the Homestream…
… which is why I’ve seriously approached my peers in the Web Design biz, and mentioned that they need to UPGRADE their Toolkits/Skillsets with these “garnish” - as to avoid being sucked into a vortex of obsolescence.
- Think you’re ready for it now? need a hand, perhaps, making sense of it all?
** And why I do ask? now I realize that the INITIAL thread may shed additional light on WHY hiring someone to “draw the blueprints” of your BUSINESS SM strategy, may be a good INVESTMENT after all… ready?
(Acquaintance contacted me…)
Sole Caveat about this workaround? those who have then become fans will get the updates DUPLICATED (once for the Friend, and once for the Fan Page)
All of the above actually being the reason why I suggested it from the get-go, have seen many businessess NOT heed that warning, get to the 5k limit on the Personal Profile, and/or find some other hindrance, and end up having to manage (manually) both profiles, segregating friends, from fans, etc.
Serendipitiously there was a Webinar yesterday about it, and this topic came up, and no, there is no solution up to this minute…. does Facebook know? most likely… will they ever change it? dunno, maybe, everything’s kinda looking the same up to this moment (meaning, profiles, pages and groups are all following the same “Use Cases” and working very much alike)
Hope this helps… and good luck!
Francisco
P.S: BTW, were you aware that above is now my biz? I’m sure you have one or two peeps in your network that may be able to benefit from your letting them know that now I do this for a living, feel free to forward them my information, I’m covering the whole of Southern Florida (or anywhere anyone wants me to work remotely, too!)
Saludos!”




















